Exponentially-growing platforms are easily exploited.
As content grows exponentially, platform companies rely increasingly on automation:
- YouTube automates billions of videos to play next for 1.5 billion users.
- Facebook automates millions of ads shown to 2 billion users.
- Twitter automates showing millions of #trending topics to hundreds of millions of users.
Unfortunately, these automatic algorithms are easily gamed to manipulate society at a massive scale, because platforms lack the capacity to reliably check for conspiracies, lies, and fake users.