Won't we just adapt? Four reasons why it's different this time.
People always worry that new technology will harm society. Four distinct forces make today different from anything in the past, including TV, radio, and computers:
No other media drew on massive supercomputers to predict what it could show to perfectly keep you scrolling, swiping or sharing.
No other media steered two billion people’s thoughts 24/7 – checking 150 times per day – from the moment we wake up until we fall asleep.
No other media redefined the terms of our social lives: self-esteem, when we believe we are missing out, and the perception that others agree with us.
No other media used a precise, personalized profile of everything we've said, shared, clicked, and watched to influence our behavior at this scale.