What we feel as addiction is part of something much bigger.


There's an invisible problem that's affecting all of society.

Facebook, Twitter, Instagram, Google have produced amazing products that have benefited the world enormously. But these companies are also caught in a zero-sum race for our finite attention, which they need to make money. Constantly forced to outperform their competitors, they must use increasingly persuasive techniques to keep us glued. They point AI-driven news feeds, content, and notifications at our minds, continually learning how to hook us more deeply—from our own behavior.

 

Unfortunately, what's best for capturing our attention isn't best for our well-being:

  • Snapchat turns conversations into streaks, redefining how our children measure friendship.
  • Instagram glorifies the picture-perfect life, eroding our self worth.
  • Facebook segregates us into echo chambers, fragmenting our communities.
  • YouTube autoplays the next video within seconds, even if it eats into our sleep.

These are not neutral products.
They are part of a system designed to addict us.