The whole system is vulnerable to manipulation.
Phones, apps, and the web are so indispensable to our daily lives—a testament to the benefits they give us—that we’ve become a captive audience. With two billion people plugged into these devices, technology companies have inadvertently enabled a direct channel to manipulate entire societies with unprecedented precision.
Technology platforms make it easier than ever for bad actors to cause havoc:
- Pushing lies directly to specific zip codes, races, or religions.
- Finding people who are already prone to conspiracies or racism, and automatically reaching similar users with “Lookalike” targeting.
- Delivering messages timed to prey on us when we are most emotionally vulnerable (e.g., Facebook found depressed teens buy more makeup).
- Creating millions of fake accounts and bots impersonating real people with real-sounding names and photos, fooling millions with the false impression of consensus.
Meanwhile, the platform companies profit from growth in users and activity.