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Behind the Curtain on The Social Dilemma with Jeff Orlowski-Yang and Larissa Rhodes

November 11, 2021

How do you make a film that impacts more than 100 million people in 190 countries in 30 languages?

This week on Your Undivided Attention, we're going behind the curtain on The Social Dilemma — the Netflix documentary about the dark consequences of the social media business model, which featured the Center for Humane Technology. On the heels of the film's 1-year anniversary and winning of 2 Emmy Awards, we're talking with Exposure Labs' Director Jeff Orlowski-Yang and Producer Larissa Rhodes. What moved Jeff and Larissa to shift their focus from climate change to social media? How did the film transform countless lives, including ours and possibly yours? What might we do differently if we were producing the film today? 

Join us as we explore the reverberations of The Social Dilemma — which we're still feeling the effects of over one year later. 


Episode Highlights

Major Takeaways

  • Exposure Labs' Jeff Orlowski-Yang and Larissa Rhodes started their film career focused on climate change. But what they realized was that the social media issue is foundational to the climate issue — that our polluted information ecosystem actually underlies pollution in our environmental ecosystem.
  • While making films about climate change, Exposure Labs was focused on the extractive business model that drives fossil fuels. Which then mirrored the focus of The Social Dilemma: the extractive business model that drives social media. As the organizing principle for the film, the social media business model differentiates The Social Dilemma from other films about social media.
  • Jeff and Larissa deliberately designed a film that would speak to the broadest swath of viewers. Which is how they landed on the frame of the family — and turned a would-be documentary into a docu-drama that millions of people worldwide can directly relate to. 
  • The impact of the The Social Dilemma exceeded all of our expectations. The film has been watched by more than 100 million people in 190 countries in 30 languages, and recently won 2 Emmy Awards. As one data point, when Tim Cook announced Apple's new privacy features, he referenced the film — saying "we cannot allow a social dilemma to become a social catastrophe."
  • If Jeff and Larissa were producing the film today they would include more voices. Along with tech insiders, they would feature a greater diversity of researchers and academics, activists, and people directly harmed by social media. 
  • There are countless stories of impact. One of Tristan’s favorites is Brandi Carlile and Renée Elise Goldsberry’s rap remix of Nina Simone’s “I Put A Spell on You” — which they made as a tribute to The Social Dilemma. Listen for it at the end of the episode :)

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