Forever Chemicals, Forever Consequences: What PFAS Teaches Us About AI

April 3, 2025

Artificial intelligence is set to unleash an explosion of new technologies and discoveries into the world. This could lead to incredible advances in human flourishing, if we do it well. The problem? We’re not very good at predicting and responding to the harms of new technologies, especially when those harms are slow-moving and invisible.

Today on the show we explore this fundamental problem with Rob Bilott, an environmental lawyer who has spent nearly three decades battling chemical giants over PFAS—"forever chemicals" now found in our water, soil, and blood. These chemicals helped build the modern economy, but they’ve also been shown to cause serious health problems.

Rob’s story, and the story of PFAS is a cautionary tale of why we need to align technological innovation with safety, and mitigate irreversible harms before they become permanent. We only have one chance to get it right before AI becomes irreversibly entangled in our society.

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